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Saturday, June 18, 2011


One of the obstacles for European entrepreneurs in doing business in Europe is language. The latest EuroBarometer survey from the European Union, suggests that localizing content is key for success, although at a push, having an English version of the site may—just—be enough to scrape by.
Not surprisingly 90% of European users when given a choice of languages, always visited a website in their own language. However a slim majority (53%) would accept using an English version of a website if it was not available in their own language.
But don’t expect users to be happy. More than 4 in 10 (44%) EU Internet users thought they missed interesting information because websites were not available in a language they understood. In Romania, Bulgaria, Portugal, Cyprus, Spain and Greece, this figure rose to between 51%-60%.
In 23 of the 27 EU Member States, at least half of Internet users used a language other than their own to read and watch content on the Internet; this proportion ranged from 50% in Hungary to 90%-93% in Greece, Slovenia, Luxembourg, Malta and Cyprus.
For complete article, click here

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