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Friday, April 30, 2010

World Cup Multilingual Campaigns

Optus to launch major brand campaign to promote World Cup

Optus will this Sunday launch a major brand campaign centred on its sponsorship of Football Federation Australia and its association as the mobile broadcaster of the 2010 FIFA World Cup.

The ads, created by M&C Saatchi, will feature Australian footballers, Lucas Neill and Tim Cahill.

Meanwhile, SBS will tonight launch an advertising campaign to promote its broadcast of the 2010 FIFA World Cup, featuring stories from fans around the world.

The multiplatform and multilingual campaign, developed by US Sydney, will focus on the global appeal of the event which kicks off on June 1.

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